OERs are here to stay. But the rate of OER adoption, quality, accessibility, discoverability, standardisation, sustainability, and inclusivity very much lies in the hands of you and I: participants in the collaborative community of publishers, institutions, educators, learners, and policy makers. If there ever was a ‘team-effort’ required in the industry, this is it. After more than 20 years working with top consortia, libraries, ministries, hospitals, and corporations within research and education, I have never been more excited. The industry is immersed in an influx of discourse and innovation across the entire educational spectrum.