When the state began to push back against college textbook prices, Ohio colleges and universities got innovative. In 2017, “We were seeing in Ohio an atmosphere where the public was attacking higher ed textbook costs,” said Jack Hershey, president and CEO of the Ohio Association of Community Colleges (OACC) during a session at the AACC Annual. Hershey presented with North Central State College President Dorey Diab and OACC’s Success Center Executive Director Laura Rittner.