FlatWorld Survey Highlights Professors’ Price Sensitivity When Evaluating College Textbooks

FlatWorld received responses from 139 professors across more than a dozen academic fields. Approximately 70% of the respondents were from four-year colleges, and 30% from two-year colleges.  The results shed light on a variety of criteria that professors use to evaluate textbooks, concerns about open education resources, and a continued demand for print in an increasingly digital world.  “Professors are keenly aware that the prices of many textbooks on the market today are simply absurd,” said Alastair Adam, co-CEO of FlatWorld. “They want to use high quality textbooks, but also realize that assigning a textbook with an exorbitant price tag will result in much of their class searching for outdated editions, or simply not buying the textbook.  http://newsbreaks.infotoday.com/Digest/FlatWorld-Survey-Shows-How-Professors-Evaluate-Textbooks-125959.asp http://newsbreaks.infotoday.com/Digest/FlatWorld-Survey-Shows-How-Professors-Evaluate-Textbooks-125959.asp